LONDON, 29 September 2022: In the next five years, online advertising revenues will almost double from $190 billion in 2022 to $362 billion in 2027 according to the latest research from Omdia.Omdia Senior Research Director, Maria Rua Aguete said: “Netflix is expected…
The ad-supported streaming space is heating up, along with the available content on those platforms. At NATPE’s Streaming Plus event, executives from Vizio, Filmrise and Tastemade dished on how AVOD and free ad-supported streaming TV (FAST) providers are attracting viewers with…
Promising as the FAST distribution model may be, it is a daily fight for eyeballs, premium ad placements, and prominence on a broad range of FAST platforms. To stand out from the crowd, create scale, and ensure a stable source…
FAST channels distribution just became a lot easier for content owners, channels, and platforms with the latest offering from View TV. FAST Channel Network from View TV provides a growing catalog of FAST channels available to platforms and opens up…
FAST is an ideal entry to OTT: low setup costs, global reach, and enhanced revenue streams. Learn how to create a channel, in 6 simple steps. Firstly, what is a FAST Channel? The acronym stands for Free Ad-Supported Television. In one…
A report, Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T., from Comcast Advertising, the advertising division of Comcast Cable, highlights the rise of Free Ad-Supported Streaming TV (FAST) and its value to advertisers today as a complement…
Kapang is a Connected TV platform delivering more than 400 FAST & subscription channel services to viewers in the UK and USA using an internally developed private content distribution network (CDN), BroadcastCDN, to provide broadcast-grade encoding, delivery & monetization from…
A new report has found that streaming is dominating the UK TV landscape, but that Brits have a hard cap when it comes to paying for SVOD services. According to The Trade Desk, 73% of Brits are now streaming video…
Free ad-supported streaming TV services will only become more attractive promotional channels as consumers minimize entertainment expenses amid inflationary pressures. Brands can no longer afford to allow FAST services to fly under their radars, as usage of the biggest players…
FAST Wars, the Free Ad-funded Streaming Television race to roll out broadcasters to IP-connected device platforms. Both Content Owners and Broadcasters have seen FAST to be a cost-effective approach to grow and transpose their content or channel revenues from declining…
Banijay Rights is ramping up its FAST channel offering with the launch of the distributor’s debut dedicated general entertainment channel Horizons: Powered by Banijay. Horizons will host the likes of drama series Gunpowder and The Woman in White, alongside formats including Location, Location, Location, 8 Out…
Comcast would be interested in acquiring Hulu if Disney decides to sell the streaming platform, according to Comcast CEO Brian Roberts. It’s an assertion which suggests Comcast is not about to make it easy for Disney to buy out the 33% stake in Hulu that…
At the Next TV Summit on Tuesday, AC/DC’s “Thunderstruck” was the walk-on music for a panel debating the death of broadcast. A classic ’90s throwback tune was perhaps appropriate considering “1990 was the last time broadcast mattered,” quipped Next TV…
Tubi — the free and ad-supported streaming service owned by Fox — today announced that it’s fired up a “FIFA World Cup FAST Channel.” If the name wasn’t clear enough (despite being a mouthful), it basically means all World Cup, all…
Nielsen’s latest report from The Gauge, the media measurement company’s monthly total TV and streaming snapshot, revealed that streaming usage represented 35 percent of overall television consumption in the US in August, marking another record-high share for the format and…
The success of FAST channels proves that viewers still enjoy a ‘lean back’ viewing experience in the streaming age. That was one of the conclusions of an IBC2022 Conference session on FAST channels, titled Transitioning Linear and VOD and Introducing…
Nothing sits still for long, and after years of experimentation, fine-tuning and increased competition - not to mention plenty of speculation and denial - the prospect of ads on subscriptionplatforms is finally looking like a reality. While most companies are…
Smart TV Apps launched by Cloudie TV allows broadcasters and private networks to deliver a carrier-grade audience platform for ad-funded TV and subscription services. Cloudie TV Smart TV apps solution, combined with their Cloudie TV Nucleus IPTV Middleware offers a…
In the face of unprecedented competition, media companies must find ways toinnovate — but the cost of delivering content in an era of multiplying platformsis eating into their operations budget for trying new things. FAST channels represent a significant new…
Deep Bagchee, Chief Product Officer at ITV, will detail the broadcaster’s plans for innovative new streaming service ITVX during his IBC Conference session today With several leading global services recently discussing the possibility of ad-supported tiers alongside existing subscription offers,…