View TV Cloud from View TV has launched a one-stop television broadcaster cloud for free-to-air viewers and subscription viewers. View TV Cloud is a consolidated platform joining together all of the key areas within View TV, Broadcast Technology, CTV Ad Sales,…
Cost per mille (CPM) is a key metric in the world of video advertising, as it measures the cost of displaying an advertisement to 1,000 people. The goal of any video advertiser is to maximize CPM by reaching the largest…
Free ad-supported streaming TV services will only become more attractive promotional channels as consumers minimize entertainment expenses amid inflationary pressures. Brands can no longer afford to allow FAST services to fly under their radars, as usage of the biggest players…
The NFL season hasn’t kicked off yet, but Fox Sports is about ready to do a touchdown dance about ad sales for the Super Bowl. Variety reported Wednesday that Fox has sold 95% of its ad inventory for Super Bowl LVII, scheduled…
In less than a decade, TV has gone from a sure thing—the de facto mass reach platform—to nuanced, complicated and in flux. You’ve probably heard many hot takes around the notion that “TV is dead!” But the reality is consumers…
